Every business owner wants their website to be successful, but it can be difficult to know what needs to be changed to improve business. After all, most businesses have a professional website with lots of useful information - but why are some websites much more successful than other websites?

Normally, it is because the business owner has commissioned a web designer to create a customer-focused website. If you want to do the same, here are four website design tips that can improve business.

Set Up Caching

One great way to reduce website load time for your loyal customers is with page caching. Having web pages cached means that the files that are used to make your website are stored on visitors’ computers, so if they visit your website again it will load much quicker. This can make your website much faster, which users will prefer, and it will also help to improve your SEO, so this is a win-win situation for both you and your customers.

A web design company in Walthamstow can help you with your website design and functionality.

Make It Easier for Customers to Share via Social Media

Social media shares are a great way to promote your business. This is because most people are more likely to trust a recommendation from a friend than an advert, and it also costs nothing for your business. For this reason you should include social media links on every page of your website, including your blog, and you should make sure that they are clearly visible. It can also be useful to include social media links with emails that confirm purchases.

Make Sure Your Images Are Small

Images are an essential part of any successful website, but it is important to make sure that the images on your website are the right size. Lots of business owners want large images on their websites, as they assume that the images will look better, but in reality they can cause your website to load slowly. This can reduce your SEO score, but that isn’t all: it is also very off-putting for customers who expect a fast website, so they are likely to leave your website and head to a competitor’s website instead.

For this reason it is important to make sure that the images on your website are smaller rather than larger - but of course you should still use high-quality images, as low-quality, blurry images will also be off-putting to your users.

Make Sure Your Website Is Usable

Good website design isn’t just about impressing customers: it is also about providing them with a useful service. For this reason you should make sure that your website is very usable; make sure that it is easy for customers to navigate around the website, and make sure that your website answers customer questions and anticipates customer needs. This means that it will be focused on helping customers in various ways rather than just selling to them, which many customers will prefer.