8 Ways to Promote your Restaurant Online
National restaurant association has recently revealed a survey report that there are more than 1 million restaurant locations in the United States. The numbers are increasing by the day making it difficult for a lot of restaurants to make a mark in the fierce competition. In this tech-dependent world, you need to make the most of the digital landscape and this is how you can do it.
- Create or revamp the website
Research says, more than 40% millennials search food via websites, apps or blogs. So if you’re yet to create a website, prep up to build one and get closer to your potential customers. If you already have a website then it’s high time you work on the content and Call To Action (CTA) buttons so that the users can view the menu and order easily.
Create a good website for your restaurant here.
- Create an app
Besides websites, a mobile app is also necessary to attract more and more customers and increase sales. Survey reveals, more than 85% of mobile phone users find it easier to use apps than websites. So you can simplify the ordering and delivery options for your customers by creating an app aligned with your business requirements.
Create an order and delivery app here.
- Online reservation option
Sales figures will increase significantly if you could add online reservation option on your website or app. A lot of millennials prefer having their food in their home than visiting a restaurant.
- Make your operational hours clear
Many consumers find it difficult to order as they are not sure about the operational timings of the restaurants. It is an imperative to update the website and app with the working hours so that the customers are not confused.
- Hire a food blogger
Blogging is a great way to rope in more customers to the website and ultimately adding more value to the brand name. People love viewing and sharing content related to food. So get started with a video blog or articles that will be useful for today’s consumers.
- Make it social
After you’re done with creating the website or app, it is important to promote it. Social media is the most powerful and cost-effective platform to spread the buzz and reach out to the maximum number of potential customers. Make the most of Facebook and Instagram and post high-quality content that can be shared and engage more and more people.
- Response management
Nowadays, a lot of enterprises are attentive to Online Reputation Management (ORM) and that is possible by paying heed to online reviews of the customers. Both positive and negative reviews must be handled with care and your restaurant should also be open to suggestions and feedback from the existing customers.
- Make the most of Google Places
If you register your restaurant with Google Places and invest a little in paid ads, then the people looking for food near your location can easily find you.
Learn more about the restaurant online ordering software and get started with the online promotion now.