Apple designed several main modifications to its iPhone lineup final thirty day period, however you possibly missed one particular.

There were the key announcements – an iPhone 8 and an iPhone X coming this tumblebut the company also revised its iPhone 7 offerings. It no longer sells a 256GB iPhone seven, earlier the most important capability, leaving consumers with three possibilities: 32GB, 128GB, or even the 256GB iPhone 8.

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In accordance to archived websites accessed through the Wayback Machine, Apple stopped advertising the 256GB product on September twelve, precisely the same day it unveiled the iPhone 8. We also talked to an Apple buyer provider rep, who confirmed that the company no more directly features a 256GB iPhone seven. A spokesperson for that company did not reply to our ask for for remark.

The move could not seem to be a great deal, but it’s a fantastic case in point of how Apple spurs pricey updates by tinkering with its catalog somewhat than devising new products that offer clear advantages to consumers. Expanded storage implies extra versatility to obtain large apps, acquire high-quality pictures and video, preserve neighborhood audio and movies, etc.

Whether or not men and women aren’t so incredibly hot to the iPhone 8 – which counts amongst its new capabilities very simple wi-fi charging along with a far more potent processor – Apple can inspire buys by rendering it the only way to get a 256GB iPhone.

Or it can try to, in any case. Although you can not buy a 256GB iPhone 7 right from Apple any more, it’s possible you’ll locate it really is offered by using your wi-fi carrier. Verizon however provides a 256GB iPhone seven for $749.99, in comparison to $849.ninety nine for that 256GB iPhone 8, as an example.

Apple has reportedly struggled to generate interest from the new iPhone eight. Anecdotal responses from wireless carriers while in the U.S. recommend shoppers are actually getting more iPhone seven gadgets than iPhone 8s. They have also started to Google iPhone seven much more, for whatever that is really worth: