Reaching out to the world with a well built website is a sound strategy in the digitally connected world of today but the real challenge lies in marketing the website in a crowd of million others and directing a significant pie of them to your sales funnel. Yes, the consumer of today has become quite choosy and why not when he or she has loads of options to choose from. This is where search engine optimization or SEO comes into play with its set of do’s and don’ts. Importantly, merely pushing for a high search rank for your site might not produce the desired results, for you have to aim at the holy grail of all things digital – an engaging user experience or UX.

So, how to go about achieving UX when practically everyone is trying to do the same with mixed results? The answer lies in creating a smart content and not making the common SEO mistakes. Remember! For any search engine optimization company in Delhi or elsewhere, there should be certain red lines. It should be known that the search engine algorithms are evolving with the changing dynamics of online user behaviour. Thus, what might have worked in the past might not work now or worse, work in the negative.  Let’s discuss some of the red lines that SEO companies should not cross.

Wrong keywords: Let’s start with an example. If you want to search a particular apparel brand from an ecommerce store would you use a vague keyword like ‘apparel’ or make it more specific by mentioning the brand, colour and possibly the price range? Yes, you guessed it right! It is the latter one. The consumers of today are mostly into using long tail keywords as evident from keyword search tools like Google AdWords Keyword Planner, Moz and others. Hence, it is better to optimize your content with keywords that are trending and not the ones you think (perhaps erroneously) are correct.

Stuffing keywords:  Repeating the targeted keywords in the hope of scoring a hit with search engines is a wrong approach, for your website or blog will be penalised for creating spam. Moreover, such content will appear unnatural from the users’ perspective. Thus, instead of stuffing your content with the repeated use of keywords it is better to use semantic long tail keywords but only once or twice.

Use of duplicate content: This is a no brainer for search engines come down heavily on plagiarised content and treat the same as spam. So, no more tweaking around an existing content but creating an original one should you want to stay in the race of rankings.

Not using Meta tags: Search engines make use of crawler programs to index the content(s) and while doing so, use Meta tags and titles. And if your website does not have Meta tags and titles accompanying it, then finding the same from a sea of similar websites can be difficult. Hence, your website can end up being left out by the search engine crawler programs.

Not using Alt tags: If you think adding images to your content can make a case for a better UX then you are right. However, not adding alt or image tags to the same can mean negating all of that. This is due to the fact that crawler programs do not understand images and can read (and index) them only through alt tags.

Not mobile responsive: When a large section of the consumers is using smartphones to browse or to do all things digital, not optimizing your website to be suitably visible on a mobile would mean missing out on that fairly large section. Thus, make it easy for any search engine optimization company in Delhi or elsewhere by building your website mobile responsive.

Keeping ahead of your competitors involves creating the right content and following a robust content marketing strategy. However, not making certain oft-repeated SEO mistakes can do a world of good to your chances of making it to the top of search rankings.