Recent surveys show that almost 80% of all purchases are made on impulse. This is a very important statistic for retailers, for it means that they should have methods and processes in place to complete purchasing transactions, even if, or especially when consumers do not have the adequate amount of cash. One of the solutions for merchants and retailers to capture and complete impulse buys is by having a PDQ machine.

The cashless society is no longer a myth, and the world is rapidly moving to being cashless. In many localities, pay deposits are all completed with electronic transfers, and more people no longer see the need to carry large amounts of cash. According to a recently completed  study, more people are completing electronic transactions, as the security and ease of use of electronic transfers expand into other areas, such as mobile commerce, and financial services such as banking. Experts in the banking sectors expect the use of cash to diminish as direct pay deposits become the default.

The Process Data Quickly machine or PDQ machine is the device used to process and authorize bank card payments. It is now the most common form payment processing for businesses in the UK. The machines, that also include the Chip & Pin Machines, make up more than 70% of services handled by merchants in the UK.

There are several ways that the PDQ machine can be used. The card-holder may or may not be present, or the card may not even be required, such as in mail or telephone orders. The authorization and payment processing may differ, as manual entry of credit card information is required. In a card-holder present transaction, the card holder, is physically in the same location as the Point-of-sale terminal, which can be the PDQ machine.

With the Chip and PIN payment process, the buyer confirms his or her identity by entering a 4 -digit PIN after the card information is read from the embedded chip. An incorrect PIN aborts the payment process.

The machines are available in various models that each come with different features, and the choice of a machine will depend on the type and volume of transactions that will be process.

Wireless models can operate with 802.11 or General Packet Radio Service technology, and are suitable for use in mobile payment transactions that can be completed anywhere. For circumstances where limited mobility is necessary, a machine with a limited range of connection using blue-tooth technology can be taken to the customer tables in a restaurant for added convenience. Static terminals can remain attached to counter-tops to process in store payments.

There may still be a bit of debate and doubt as to when,or if we will ever get to operate as a totally cashless society, as it is still the job of the government to print and create cash, but it also undeniable that more payment transactions are being made electronically. The introduction of payment processing machines, are contributing to the dramatic shift as we move to operating with less cash.