For businesses today, ignoring social media platforms is no more an option, especially with the large number of people who can be found there every day. Facebook alone attracts a total of 700 million people every day on an average while Twitter invites billions of posts on a daily basis. With these staggering numbers of audiences available on social media, businesses are quickly grabbing the importance of social media marketing Sydney.

If you haven’t jumped on thesocial media marketing Melbourne bandwagon, here are some facts you need to know about different social platforms:


Facebook is one of the largest social media platforms available today, offering a completely dynamic and vibrant marketplace to businesses. What makes Facebook attractive for businesses is its various analytical features which record elements including demographics, social drivers and lifestyle factors and provide them in a graphical representation. This acts as one of the most important tools businesses can use to find their targeted audience and track their own performance on the platform.


Twitter is another commonly used platform for. An estimate of 50 billion tweets are made on Twitter every day by half million users who actively use the platform. For running viral marketing campaigns and branding your businesses, this is an ideal platform which offers features such as algorithms and hashtags. By leveraging the use of Twitter in a careful manner, you can get a large number of followers hooked to your business.

Aside from these, there are several other dynamic social media platforms available, all offering their own set of features and providing businesses with different types of opportunities. For example, while LinkedIn offers them a chance of building large professional networks, Instagram and Pinterest help them establish and strengthen the visual identity of their business among audiences.

With all these platforms offering businesses a chance to rise and shine, there is no reason why they should be ignored when it comes to creating a marketing strategy for your business.