LAGUNA Beach front, Calif.-The war for tech supremacy is going to newer technologies including augmented actuality and voice assistants, as large internet companies grasp for an ever-fleeting percentage of people’s time.

That’s the tech and media outlook offered Tuesday on the Wall Road Journal’s WSJ D.Dwell technology convention by Michael J. Wolf, co-founder and running director with the consulting agency Activate Inc. (Scroll down to find out a slideshow of your presentation, or on the bottom of the article to check out all the slides separately.)

Alphabet Inc., Facebook Inc., Amazon.com Inc., Apple Inc. and other individuals are searching for brand spanking new locations of growth-often on every other’s turf-as they delight in soaring revenues and stock rates. They are really poised to stumble upon each other across the board, in online sporting activities viewing, films, news as well as podcasting.

Up for grabs is surely an added $300 billion a calendar year in revenues that Activate initiatives will circulation to the $1.seven trillion world-wide customer media and internet market place by 2021, by way of developing internet-access charges, adverts and paid out content. Activate estimates the marketplace will expand 4.1% a year.

Consumers’ time, nevertheless, is now stretched, with youngsters particularly tethered to products significantly of the day. Mr. Wolf’s outlook estimates people devote 12 hrs daily on common consuming tech and media, including times when they’re multitasking.

“Everybody’s trying to get into all people else’s house mainly because what they’re really preventing for is somebody’ else’s time,” stated Mr. Wolf, a previous Yahoo Inc. board member, in an job interview prior to his presentation.