Google My Business: the importance of local SEO
All entrepreneurs are looking for ways to improve the positioning of their business in Google search results. Nowadays, there are a lot of tactics to achieve it, although we must warn that miracles always remain outside the scope of the internet. At least, as far as search engines are concerned.
To progress, it is necessary to combine all kinds of efforts. A piece that we should not neglect to improve local SEO is called Google My Business.
What is Google My Business?
My Business allows us to manage how we want our business to appear in the list of organic results, as well as in Maps, the Google knowledge chart and the Google+ social network. According to this year’s survey of local search ranking factors, developed by Moz recently, My Business is the biggest driver of success in the local SEO field.
And with My Business, we can add details about our company, such as opening hours and photographs, and manage the opinions that customers leave on our products. These reviews are key to improving our relevance. Therefore, you must quickly manage all the comments left on your page. If they are positive, to thank that message; and if they are negative, to promise that you will put your part to keep improving.
That’s how it works
Working with My Business is very simple. We just have to create an account and link it to the business. After completing the data, Google will send a card to the address specified to prove that we are the owners or managers of that company. Some companies may also carry out this process by phone, email, business card and in bulk (when they have more than 10 physical locations).
Once this process is completed, we can fill in the remaining details about our business and see how we appear on Google. We can see how many impressions, clicks and subscribers our Google+ profile had. It will also help us to have an idea of how our company is perceived by the search engine and our customers.
Combine efforts and reach the highest
In spite of everything, it is necessary to take into account that My Business is not a tool of total local SEO management. It is necessary to carry out other actions aimed at optimizing our website and offering interesting content and accurate information about the company. To optimize it, we must take into account a series of guidelines:
- All the information we provide must be consistent with each other. Google penalizes inaccurate information.
- Choose the commercial category that fits precisely with your business.
- Your profile must be 100% complete.
- Add your phone number
- Indicate your vacation schedules. And add when you will have summer time and when you will be on vacation!
- The photographs must be current and must clearly show what the business is like.
- Update the information.
In short, Google depends more and more on the correct structuring of the data to find out the type of business you have. Therefore, you will have to make sure to correctly add all the required data. This will make it easier for Google to validate your business card, which is still a key step in developing your local SEO.
And what do I get in return?
By validating our profile in My Business, we will achieve business access to various services, such as Google+, Insights (which shows statistics of our site), Analytics, Hangouts (the Google messaging service) and Reviews (where customers say about our products) ). Including Reviews in our strategy is fundamental, since it improves the visibility of our company in the search engine and the CTR.
I have already listed my business cheap flights Barcelona on Google. Now it’s time to list yours!
I am Yousuf A. Raza. I love reading newspapers in the morning. Discovering the world of online marketing after accumulating a few years in the written press. I like snow and squash (although I’m better at writing).