Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic surgery.

This means plastic surgery patients have more choices now than ever before so marketing cosmetic surgery effectively takes strategy.


When marketing cosmetic surgery to the mass media outlets, remember the importance of target marketing.

You’ve probably heard the saying, “You can’t be everything to everybody.” Cater to the group you consider your preferred cosmetic surgery patients.

Learn Customer Needs

Learn their demographics and needs. And, be where they are on the Internet, the events they attend, the blogs they read and so on.

This is important because only a certain percentage of the population will invest in cosmetic enhancement procedures, products or treatments.


By marketing cosmetic surgery to the right niche market, you’ll be more profitable. You won’t waste your effort, time or money by throwing out your message to just anyone.

Track Your Results

Make sure your staff and plastic surgery SEO company asks every new patient how they heard about you. You can also code your ads, use a special telephone line or have cosmetic surgery patients present a message for the special price you mentioned in your patient direct mail, email or referral cards.

You’ll be able to pull up reports periodically to track trends and marketing results.

Why is it so hard to market your plastic surgery practice?

  • Most plastic surgeons don’t understand the best way to market their practices. This is perfectly understandable. You didn’t go through medical school, your internship, and your residency to become a marketing professional. But effective marketing is crucial to the survival of any plastic surgery practice, and unfortunately, many plastic surgeons are using the same marketing techniques that were used when they were in med school. It’s not enough to just mention your credentials, or to use models and not real people, or to rely on television ads and billboards. The internet has laid waste to that method of plastic surgery marketing.
  • Know the patients that you want. If you are like most plastic surgeons, then you have a specific sort of patient in mind. Most practices are marketing to absolutely everyone in the hopes that the ideal patient will be one of the many who respond. Our method involves going directly after your ideal patient. If that happens to be a mid-30s, athletic mother who wants her pre-baby body back, that’s your marketing target.