Before retail stores and door-to-door salespeople, the traveling peddler was the preferred method of expanding store’s sales. In today’s world, that would be dangerous and unprofessional. Still, getting your goods in front of potential customers is the only chance a business has of making a sale. The internet has made virtual sales possible across the world. Three years ago, an online store was the cutting edge in marketing. That changed this past year. M-commerce has taken off like a rocket. More people are shopping on their mobile devices than on their home computers.

Customers are too busy to drop by your shop during the week and too tired after work. Brick and mortar shopping has been primarily relegated to weekends when there is time to browse. Shopping still takes place from the home computer after dinner or during quiet moments. Over the last ten years, this form of online shopping has grown more acceptable. Yet, it hasn’t grabbed a large share of the overall market. Businesses primarily used this form of Ecommerce as a way to expand sales and keep the business in the black. About three years ago, someone thought outside the box and decided to develop a store that could be accessed and shopped using mobile devices.

Mobile commerce was born! It soon became clear that just logging onto a website that had a store did not quite work. Programmers realized that mobile devices lacked the required speed and space to see the stores in the same way that a personal computer could. After working out the kinks, developers designed a method that is suitable for mobile users to access, see and buy items. M-commerce sales outnumbered home computer online sales almost 4:1 as well as brick shops by 6:1. Without a mobile virtual store access, businesses are missing out on a huge market that gets bigger each month.